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Shifting Perception: How Smart Media Buying Drove Favorability for a Third-Rail Cause

An issue-based PAC needed to shift public favorability for a federal agency facing historic perception challenges. Every dollar had to be optimized for persuasion, not vanity metrics.

An issue-based PAC needed to shift public favorability for a federal agency facing historic perception challenges. IMGE used CTV, Meta, and proprietary targeting to deliver statistically significant lifts in favorability, ad recall, and brand awareness.