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Increment

PRECISION AUDIENCES
THAT DELIVER RESULTS

Political and public affairs audiences that win. Period. We fuse voter modeling, digital behavior, VIP microtargeting, and campaign performance into segments that reach exactly the right people.

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WINNING CAMPAIGNS

We've put Increment segments through the wringer. And the results are clear: From state policy groups to national advocacy campaigns, Increment's performance crushes, and consistently outperforms other industry data providers.

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Core Voter & Issue Interest Data

VOTER FILE

Consumer and voter file data modeling for campaigns that need to reach voters based on registration status, political affinity, and demographic interests.

Targets

GOP Primary Voters, Frequent Midterm Voters, MAHA Moms, "Bro" Voters, Persuadable Democrats, and many more.

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Real Online Behavior, Real Results

DIGITAL BEHAVIOR

State-of-the-art audiences based on actual digital behavior — where people spend time online, the ads they engage with, and the platforms they use.

Targets

CTV/Streaming Ad Viewers, Cable News Watchers, Online Political Donors, Heavy TV Viewers, and many more.

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Reach Decision-Makers Directly

IMPACT INFLUENCER

Purpose-built for public affairs campaigns where influence matters. Reach C-suite executives, lawmakers, media figures, and policy shapers.

Targets

State Lawmakers, Governors, Media Executives, Corporate Decision-Makers, C-Suite, and many more.

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WHY INCREMENT WORKS

Our unique data infrastructure combines several critical inputs that give us a unique advantage for digital performance. We build audiences that don't just look right on paper — they deliver measurable results.

Realtime Marketing Data

Audiences modeled off billions of datapoints in log-level web & media activation data.

Performance Tested

Segment design depends on consistent, intentional testing using leading performance metrics.

Digitally Born & Bred

Tailor-made for digital activations — paid social, programmatic, and streaming placements.

First Party Advantage

Based on a network of first-party data, giving unique insight into behavioral patterns.

Regular Data Refreshes

Each active segment refreshed & cleaned at least every 10 days for current, accurate data.

Built for Political & Public Affairs

Audiences built for persuasion — non-profit, corporate advocacy, PAC, and political campaigns.

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Tell us about your campaign and we'll show you how Increment can deliver better results than your current audience segments.