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IMGEIncrement

PRECISION TARGETING FOR
EVERY CAMPAIGN GOAL

Whether you're mobilizing voters, retargeting engaged audiences, or reaching decision-makers, Increment has the right solution — backed by proven performance data.

Increment Standard

Voter File-Modeled Audiences

Reach the right voters with proven data models

Wholesale voter file-modeled audiences, built for digital activation and customized for specific campaign needs. These audiences match or exceed peer segments, delivering up to 30% stronger engagement metrics than comparable modeled data sets.

Targeting Options

  • Voter registration status and history
  • Political party affiliation and primary participation
  • Ideological modeling (persuadable, base mobilization)
  • Issue-specific interest modeling
  • Geographic targeting (federal, state, local)
  • Demographic and psychographic layering

Example Audiences

  • GOP/Democratic Primary Voters
  • Vaccine-Skeptical / "MAHA" Moms
  • MAGA-Only Voters
  • Frequent Midterm Voters
  • Male / "Bro" Persuadable Voters

Performance: Increment Standard audiences deliver 15-30% stronger engagement than comparable voter file segments from competitors.

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Increment Advanced

Real-Time Behavioral Audiences

Based on real, human online behavior. No bots. No fraud.

State-of-the-art audiences built on real digital behavior, not just modeled voter data. Increment Advanced segments are created from online signals including location patterns, ad engagement, content consumption, and device usage. A unique feedback loop incorporates log-level campaign performance, enabling continuous optimization.

Data Signals Used

  • Where people live, work, and spend time online
  • The ads they see and engage with
  • Devices and platforms people use
  • Content consumption patterns
  • Real-time behavioral indicators

Example Audiences

  • Exposed CTV/Streaming Ad Viewers
  • Frequent Cable News Viewers (by network)
  • Likely Online Non-Profit Donors
  • Premium Publisher Readers
  • Hard-to-Reach CTV Viewers

Performance: Increment Advanced audiences have outperformed major third-party segments by 10-35% in key digital engagement metrics across dozens of campaigns.

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Impact Influencer

Decision-Maker & Elite Targeting

When reaching the right person matters more than reaching the most people

Purpose-built for public affairs campaigns where influence and access matter. Reach C-suite executives, lawmakers, media figures, Hill staffers, and policy decision-makers directly — not just their constituents.

Elected Officials & Lawmakers

  • State legislators by state/chamber
  • Congressional members and staff
  • Local elected officials
  • Targeted by committee assignments

Media & Corporate

  • Journalists and editors by beat
  • TV news producers and bookers
  • C-suite executives by industry
  • Industry association leaders

Privacy: All Impact Influencer audiences are built using publicly available data and comply with relevant privacy regulations.

Discuss Your Campaign

FREQUENTLY ASKED QUESTIONS

Can I combine multiple audience types?
Absolutely. Many of our most successful campaigns layer Increment Standard voters with Increment Advanced behavioral signals or use Impact Influencer audiences alongside broader awareness efforts.
What platforms can I activate Increment audiences on?
Increment audiences can be activated across major digital platforms including Meta (Facebook/Instagram), programmatic display, CTV/OTT, and more. We provide audiences in standard formats compatible with major DSPs and ad platforms.
How often are audiences updated?
Active Increment audiences are updated every 10 days with fresh voter data. Impact Influencer audiences are custom-built and can be refreshed as needed for your campaign timeline.
Do you offer custom audience modeling?
Yes. While we have a library of proven audience segments, we can also build custom audiences based on your specific campaign needs, lookalike modeling from your existing customer data, or unique targeting parameters.
What's your minimum spend or commitment?
We work with campaigns of all sizes. Contact our team to discuss your specific needs and budget.

UPGRADE YOUR AUDIENCE STRATEGY

Let's discuss which Increment solution will deliver the best results for your campaign.

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